Blue Cross Blue Shield

Ray Nelson: Creative Director

The North Carolina Eat And Move campaign was created as the foundation for a statewide education platform or influencer strategy. The objective was to have the people of North Carolina recognize that Blue Cross and Blue Shield of North Carolina helps parents and kids connect as they discovered their plan for better health. The strategy included reaching the people of North Carolina with a grassroots program that used several message platform modules, customized to relevant family venues (schools, large sporting events, grocery stores, pediatricians offices, etc.)