Alpha Ecological

Ray Nelson: Creative Director, writer producer and designer.

Alpha Ecological approached Flying Rhinoceros to help create a multi-tiered strategy that would grow the Alpha brand as well as create a strong emotional bond with consumers in the markets that Alpha serves. Alpha was in a period of expansion and the strategy was to build brand recognition and affinity as the company grew into new markets.

By creating the best online destination for interactive bug education Alpha exposed their brand to thousands of teachers, children and families in strategic markets.

Over four years we created a robust offering of engaging and entertaining content. We focused on expanding the number of people who interact with this content by aggressively marketing the Bug Exhibit and Live Classes through social media strategies. In addition to building a comprehensive social media strategy we expanded the reach of Alpha content by making it available on tablets.